Sound is a critical element that can make or break your event. So often I hear “the venue has a in-house system”. The dreaded ceiling sound. This very type of “in-house sound” was designed for announcements before dinner, when the entire room is quiet and all eyes and ears are focused on the speaker. You and I both know that at a fundraising auction the attention is not as focused, if fact it is quite the contrary. This type of sound system was not intended for a lively fundraising auction and many planners do not pay attention to that detail. Your guests will be talking, laughing, carrying on with a good time, not all focus is placed on what is currently happening. You want your fundraising event to be fun and lively. For this reason you must make the important event investment of hiring a sound professional. Sure this is going to cost you, however, it will pay for itself. A sound solution that will ensure that all guests can hear what is going on and as a result you can count on higher engagement/participation, which in turn creates a competitive bidding environment achieving higher prices which directly aligns with your desired outcome.
Think about all of the effort you put into this wonderful event. Months of planning and countless hours of securing sponsorship’s, audience development, item acquisition, marketing, and the finer details of the event, why would you cut corners with the sound? Result: If your guests can’t hear they will become dis-engaged and the crowd will become louder and louder eventually drowning out your message. After all your organization has an incredible story to tell and a very important message to communicate. A good sound system will credit your events success if those messages are heard loud and clear.
A sound professional will help you determine your event sound requirements and will achieve optimum sound that is evenly distributed throughout your venue. The on site technician will be present for your event if you should encounter technical difficulty.
Sound is one of the most crucial components of your event and it will cost your organization more money by not having a professional sound system. Our event teams work closely with sound professionals, we can refer you to someone who will take the time to understand your needs and provide the sound solutions your event desperately needs. Make that extra investment of sound for your event, you can’t afford not to.
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Author Jenny Gehl, BAS Fundraising-Charity Auctioneer/Event Strategy Consultant
A National Auctioneers Association validated Benefit Auction Specialist.
Bravo Benefit Auctions and Consulting Group 2015


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